What can I do for ya?

Your brand starts with you! We kick off with a conversation to get to know you, your brand, org, or business, and what your goals are for the rebrand. You’ll fill out an additional survey about your brand, and I’ll begin to craft the initial directions.

I’ll send 2-3 initial visual directions as well as 2-3 logo options, and you get to choose which visual direction and logo you prefer, as well as give feedback. The chosen designs get iterated on and sent to you for approval. If your brand requires a lot of illustrations, graphic elements, icons, photos, etc. these will be built out into a library after the direction is approved. Finally, we’ll launch your brand! You’ll have in your inbox a full brand guide and library of logos and assets.

Basic branding packages always include:

• Logo
• Typography
• Colors
• Simple graphic elements
• Photo guidelines

More comprehensive branding packages also include one or more of the following:

• Heavy illustration work
• Motion guidelines
• Brand photoshoot
• Competitive landscape audit
• Brand architecture for sub-brands

Branding packages typically start at $2.5K

The cost can vary depending on how many bells and whistles are added to the brand.

Website projects typically begin with a conversation about your brand and the goals of the website. If you don’t have a brand yet, I would recommend nailing that down first! Otherwise you will end up with a clean but potentially bland site.

A basic 5-page website is generally designed and built in one go, often in Squarespace on a relatively short timeline: 2-3 weeks.

Larger websites will include a separate design draft, so that we can really nail the architecture and content storytelling before diving into development. If a number of illustrations are involved they are usually represented by placeholder sketches in the initial design mockup, then created and approved in batches as the site is developed. Timelines for larger sites vary depending on the details of the site and client approval times for each stage.

A basic Squarespace website includes:

• 5-8 pages of an informational website
• Basic SEO
• Copy editing

More complex websites additionally include one or more of the following:

• Higher page counts
• Full content & copywriting
• Heavy illustration work
• Fancy animated interactions
• Niche functionalities or integrations

Websites generally start at $2.5K for a Squarespace site and $5k for Wordpress and Webflow sites.

Price is determined based on page count and complexity of functionalities.