Spotify Animation

Bringing an AAPI campaign to life with motion

Instagram reel

Times Square OOH Display

Early Iteration: pre-video editing

Role: Animation
Creative Direction: Marina Adese
Producer: Tara Lee Byrne
Video Editing: NB Zhong
Design: Teresa Yeun

Background & Challenge

Spotify is a music streaming service with over 600 million users. They wanted to put together a campaign for APIHM that involved videos featuring API artists. Invisible Hand brought me onto the project to add life to the videos with animation. The campaign was featured on Instagram and in Times Square.